How This Unique Marketing Test Makes Any Customer Buy From You Instantly

Less than 1% of people know this, but you can take a simple test to make your ads easy to understand and easy to buy from.

It’s called ‘The 12-Year-Old Child Test’.

And in the next 3 minutes, I will explain how this easy test works and how it makes ads so simple that customers have no choice but to buy from you.

Let’s begin!

A Concept Most Marketing Doesn’t Follow

There’s an idea in philosophy which explains the point of today’s article perfectly.

It’s called ‘Occam’s Razor’.

I’m not going to give you some boring explanation of philosophy; here’s the basic explanation:

It’s the idea that the simplest approach is often the most effective.

Here’s an example in day-to-day life:

Let’s say you come home, you put your keys down on the living room table, but 30 minutes later you can’t find them.

Now some people’s minds would start thinking of reasons:

• “Someone broke into my house and stole only my keys!”

• “My dog moved my keys to his secret hole!”

• “A portal to another dimension opened and took my keys!”

Using Occam’s Razor, you take the most simple explanation - you forgot where you placed them. So you retrace your steps and find the keys under a pile of letters.

Yet most marketing doesn’t follow this rule - it overcomplicates steps.

Let’s go into how.

How Most Marketing Is Complicated

Firstly, what is the goal of an ad?

In other words, what do you want the customer to do once they’ve finished reading?

Drum roll, please…

It’s to get a response. Whether that’s calling you, filling out your form, or messaging you on social media.

The key is to have one offer at a time.

However, I once saw an ad which offered:

• Calling for a free quote,

• Entering a giveaway,

• And signing up to a newsletter!

If a customer reads that, they’re going to be very confused. They won’t know what to do.

But if that same ad stuck to just calling for a free quote… Then the customer would be 100% sure of what to do next.

If you keep your ad simple and easy to follow, then it’s much harder for the customer to say no to buying.

The only thing that should be hard in your ad is making it hard for the reader to get confused. Make it easily understandable.

To do this, we must perform ‘ The 12-Year-Old Child Test’.

What Is ‘The 12-Year-Old Child Test’?

One of the first people I saw push this was Alex Hormozi on Twitter.

For context, Hormozi is the author of 2 bestselling marketing books and a very successful entrepreneur himself.

One day, he pointed out that around 54% of people in the USA read below a sixth-grade level.

That’s Year 7 in the UK; 11-12 year olds.

That’s why it’s called ‘The 12-Year-Old Child Test’.

Basically, you want to write like you’re writing to a 12-year-old child.

This is good because it stops you from writing like you’re writing to a baby, and also stops you from feeling like you’re writing to Albert Einstein.

It’s a great middle-ground that regular people will understand. Don’t overestimate how well your audience can understand what you mean.

Because if a child can understand what you’re saying and what they have to do… Then your reader will too.

If there’s no room for confusion, it’s very easy to say yes to what you’re offering.

Because confusion stops people from buying.

To summarise, it should be hard for customers to get confused at your marketing - marketing should be simple.

If you need a judge for how easily understandable your marketing is, then get in touch with us today for a free marketing consultation.