A Proven Way To Skyrocket Sales For Your Business Today

If you’re making this marketing mistake, then you run the risk of selling to no one.

It’s not your website, it’s not any sneaky writing hacks, it’s something completely different.

The marketing mistake has to do with who you sell to - because most people have no clue how to do this.

But if you read the rest of today’s article… you’ll become one of the few people who know exactly how to avoid this mistake and make money rain from the sky when marketing.

So let’s begin!

What Never To Do When You Do Your Marketing

Many people fall into a nasty trap when they think of who to sell to.

They’re asked, "Who Is Most Likely To Buy Your Product?”

And they answer “Everyone!”

It only makes sense, right? Surely you’d get more customers if you sold to everyone?

But the truth is… if you sell to everyone, then you sell to no one.

Let me explain:

Why You Shouldn’t Target Everyone

Targeting everyone is a common trap most people have fallen into, but they fail to realise one thing:

When you’re selling to everyone, you’re also competing against everyone.

For example, water bottle sellers may think, “Well, everyone needs water to survive, so I’ll sell to everyone!”

But if they do that… Then they’re competing against every other water bottle seller in the world. Bigger competition is never good because standing out is 99 times harder.

The truth is that some products should be only for specific people.

For example, Nivea has a ‘for men’ product range. This means they focus on selling to men.

That’s a basic example, as it’s more specific than selling to everyone. However, it’s better to be more specific than that for your marketing.

Because if you identify certain features of customers… You’ll know them inside-out and sell to them easily.

Here’s an easy way to do that:

How To Sell To The Right Audience

I want you to imagine your favourite customer ever. Who comes to mind first?

How old were they? What gender were they? What did they want from you? How did they speak?

If you can answer those questions, you’ve done 99% of the work.

Because you’ve just made it extremely easy to write to your audience.

You want to pretend like everyone you’re writing to… is an exact clone of that ‘favourite customer’.

You may be wondering why, and here’s the reason:

It allows you to narrow down your target audience to who is most likely to buy from you.

Because if you can find who thinks the same way as your ‘favourite customer’... then it becomes easier to sell to similar customers.

It’s like selling to the same person again; that’s easier!

In fact, when you go on Google and search ‘most important parts of marketing’, the first one that comes up is ‘Target Audience’!

That goes to show how important your customer is when marketing.

Your customer should be the most important person in your world when you’re writing for your business. Because that’s how you can sell to them.

So in conclusion, write like you’re writing to your favourite customer.

This may be hard to get used to at first, so if you need a helping hand, then get in touch with us today and we’ll take a free look at your marketing.