Beat 99% Of Meta Ads With This Single Piece Of Advice

When most people think of Meta advertising, they think of one feature: boosting their posts on Facebook or Instagram.

However, using this is like trying to win a marathon while hopping on one leg.

Yet lots of people still do it, even if there’s a golden opportunity to get more clients from Meta ads.

And this hack is like winning that same marathon using rocket boosters. It’s that effective.

In today’s article, we’ll dive into how you can successfully use Meta ads to make more money.

Why You Should Never Boost Posts

Meta gives you the option to boost your posts so that more people see them..

That sounds amazing, right? 

Except for three things…

When you boost a post:

1. You can’t target a specific audience, so your post can be shown to a random 60-year-old man in Timbuktu.

   
   

2. You can’t add square photos, which makes adding good images for your ads harder.

3. You can’t run your ads on more than one platform, so you’re stuck to either Facebook or Instagram when you could be marketing on both.

There’s only one time you should boost your posts - that’s if you like to see your money burning.

So, what’s the alternative?

How To Properly Use Meta To Advertise

Instead of boosting your posts, you want to run actual Meta ads.

“Wait, but isn’t that too expensive?”

I thought so too. Until I learnt that you could set a daily, weekly, or monthly budget for your ads.

Plus you can check the results regularly to see if you should keep advertising or not!

Remember the downsides of boosting posts? Well guess the 3 advantages of Meta Ads:

1. Meta ads let you target a specific audience, so you can target who’s most likely to buy from you.

2. You can add square photos, making it easier to see an ad image that leads to a sale.

3. You can run your ads on both Facebook and Instagram, so that your ad gets shown to more people.

And you can do all of that for pretty cheap.

However, a quick warning - Don’t expect to become a millionaire by spending £1 a day. Don’t spend more on coffee than advertising!

The truth is that you can get a good return on investment by spending only £10 a day on ads.

In other words, advertising on Meta isn’t as expensive as running TV adverts during the Euros.

Let’s quickly go into how you can maximise what you spend on ads to make the best ad possible.

Tips For Using Meta Ads

To add onto the first advantage, you can directly target who you think is most likely to buy from you. It doesn’t get shown to anyone else but the audience you select.

And Meta is very accurate with this.

You’d hope so, considering that their yearly ad revenue is over $100 billion! (Yes, you read that right.)

Admittedly, it’s not all sunshine and rainbows at first.

It can take a bit, typically a few days, for Meta to pick up on your targeted audience…

But once it locks in, you’re completely ready to make some money.

Let’s go into one final advantage of using Meta Ads which is very underrated.

Optimising Your Ads For Success

Keep in mind that your advertising has a simple goal - to make back at least £2 for every £1 you invest.

We do that by testing and tweaking different things.

And yes - Meta lets you do this!

Once you run an ad, it isn’t game over. You can change it anytime.

This means if you make a mistake, you can fix it as if it was never there.

Test to see what works - keep what works and cut out what doesn’t.

If you need help with creating effective ad campaigns on Meta, contact us today for a free marketing consultation.