How To Write Hypnotising Headlines For Your Business

When you research the most important parts of an ad… the headline usually comes up, but there’s a problem:

No one knows the hidden secret to writing good headlines!

In the next 3 minutes, I will tell you exactly how to write killer titles that will make it impossible for people to not read.

What Most People Don’t Tell You About What A Headline Is

People throw around the word ‘headline’ a lot. And it’s more than just the first thing in an ad.

After all, ads aren’t the only way to get customers. Lots of businesses:

• Sell directly to customers,

• Get clients through word-of-mouth, 

• And so on.

But what if I told you that you still use headlines in things like direct sales?

A headline introduces a customer to an ad, just like how you introduce yourself with a handshake and greeting.

That handshake could lead to a deep relationship and good business…

In the same way that headline could lead to a lifelong customer.

A headline isn’t just a few words typed on a Google Doc - it’s also your first impression of anyone anywhere.

That includes:

• Live/recorded calls,

• In-person or by phone,

• Or by audio/video.

The introductions to all of these things… are headlines.

And a good introduction sets the stage for a good ad.

And a good ad makes money.

So let’s dive into how you can convert attention to money using first impressions/headlines.

The First Aspect Of Creating Headlines That Rock

Here’s a memorable explanation for what an intro should be:

“The headline should be the ad for your ad.”

In other words…

The header is what makes customers even read your ad in the first place.

The ad and headline go hand-in-hand, as your header should immediately tell the reader what you want to say in the ad itself.

So, the title makes or breaks your entire ad.

In fact, I firmly believe that when you have a marketing budget, at least 80% of it goes to the headline. Because that’s what gets customers to read at all.

All but 20% is focused on how you communicate at the start.

Now let’s go into specifics of what your headline should include:

The Contents Of A Great Intro

Now, I know that the headline is chronologically the first thing in your ad.

And in my opinion… You should leave it until last.

“Why? What do you mean?”

Firstly, a header should get the audience you’re writing to interested.

This means that, before writing, you must research what your audience really wants.

Your ad delivers this promise… And you can tease this promise in your headline.

If your promise is that they will save money with solar panels, you can put that in your header:

“Do You Want To Save More Money On Electricity?”

That’s most of your headline. Now there are 2 more key aspects:

What to do and what not to do.

What You Should Do With Your Titles

If you want to appeal to a customer’s desires, then you should follow these few rules.

People want more:

• Advantage

• Results

• Benefits

• Pleasure

• Value

In their lives.

If your headline can provide any of those, that’s a great starting point.

The more the merrier, but obviously don’t make your header too long and wordy.

Now, we can’t explain what to do without what not to do.

So let’s tackle this problem.

What Never To Do With Your Intro

With the law of opposites, let’s use what people want in order to understand what they don’t want.

Avoid making them feel more:

• Pain

• Dissatisfaction

• Frustration

• Unpleasantness

• And like they’re not good enough.

Because negative ads lead to negative feedback.

The only time you should be negative is to undermine anything your customer wants to remove.

For example, if you sell productivity courses, then you can paint procrastination as an enemy they want to remove.

But except for that case, avoid being negative in ads.

There’s one more major mistake some people make when writing headlines. If you avoid this next one, then you’re golden:

Blind headlines…

What Are ‘Blind Headlines’?

These are headers that mean nothing to the reader until they’ve read the ad or watched the video.

Having a blind headline creates a paradox - how are they going to understand what you mean if they don’t read/watch your ad in the first place?

The headline should catch the reader and make them interested - not the other way around.

Your Next Steps

Alright, so I’ve given you what to do and what not to do. Now you have a good foundation for writing a headline.

Give it your best shot, and if you want yours reviewed, then get in touch with us today for a free review of your ‘killer headlines’.