3 Brutal Reasons Customers Ignore Your Marketing (& How To Fix Your Marketing Strategy)

There are only 3 reasons why customers would ignore your marketing.

It’s not because your price is too high, it’s not because they have a competitor in mind. It’s 3 things buried in their brains everywhere they go.

In the next 3 minutes, you’ll learn what they are so that your customers never scroll past your marketing ever again.

Reason 1 - The Lizard Brain In Marketing

Start writing your marketing as if your readers are half-braindead.

Because when they’re scrolling on social media or wherever your ad is, they’re not using 100% of their brain power.

That’s why people go on social media and call it ‘downtime’ or ‘relaxing time’. They’re not there to solve big problems that challenge their brain.

Your customers don’t actually have a low IQ - their brain is only 50% on for a moment. And that moment just so happens to be when they read your marketing.

They’re looking for an excuse to say “nope, too complicated” and scroll past your marketing. Don’t give them that reason. Here’s how:

1 - The 12-year old child test. 

Write your marketing in a way that a 12 year old would understand what you’re selling and how to buy.

If they can understand it, so can your customers.

(We’ve written an article about doing this test. Click here to read it.)

2 - Make it relevant to them. 

If your product/service doesn’t solve a problem they desperately want to solve, they’re gone.

Remind them of their problem and introduce your solution.

Reason 2 - They Have An Elite BS Detector

Your customers think that everything is a lie, and that everyone is promising the world to them without being able to deliver on that promise.

Even if half of their brain is switched off, the 50% they do have is used to judge you.You solve this in 2 ways:

1 - If you have a good reputation, show it.

 Show off before-and-after client pictures/results, or any good reviews. This proves you can actually deliver on what you promise.2 - If you’re just starting out, get clear about what you’re offering.

Say exactly how it benefits them in a logical way that makes sense in their mind. Just don’t get too lovey-dovey with this, because customers care about how features benefit them, not the ‘28 hertz frequency made by a friendly and professional team’ stuff.

When you can promise customers a benefit and support it with proof, you won’t set off their BS detector.

Reason 3 - They’re Bored

“Nobody reads advertising. People read what interests them.”

That’s a quote by Howard Gossage, one of the best marketers of all time. 

When your customers are scrolling on social media or watching TV, they’re doing it because they’re bored.

So, you need to catch AND keep their attention in a way that doesn’t bore them.

This doesn’t mean that you should add explosion effects to your marketing or have a disco. You need to get to the point.

Every sentence should flow as smoothly as silk. From one point to the next.

This gives customers something new to read about it with every line, keeping them curious.

Even Stephen King says this in his book “On Writing.” One of his key lessons is “omit needless words”, meaning you should cut out any words that don’t add meaning.

When you move from point to point, remember to keep it related to their problems and solving them. They don’t care about “we’ve been in business for 20 years”. They care about what’s in it for them.

If you want to solve these 3 problems in your marketing but don’t have the time to do it yourself, click here for a free marketing analysis and we’ll discuss how your business can get past these 3 roadblocks to get more clients.