Why Meta Ads Are Your Best Shot At Getting More Clients

I want to tell you why Meta Ads will help you overtake your competition. I know exactly why those who properly use Meta Ads are swarmed with new clients and if you understand what you’re about to read… This moment will change your view on social media marketing.

How Many People Do You Reach With Meta Ads?

You likely know people who use either Facebook, Instagram, or WhatsApp.

But now, let’s look beyond your inner circle:

Facebook has over 3.065 billion monthly users,

WhatsApp has over 3.031 billion monthly users,

And Instagram has over 2 billion!

When you combine those 3, that makes over…

8. Billion. Accounts. 

That’s roughly how many people are in the world!

Now, one of two thoughts may pop into your head:

1) “How on earth does Meta manage these 3 apps?”

2) “That is an insane amount of people!”

Most likely the latter, which is the article’s main point.

So when you use Meta Ads, you can reach one full Planet Earth of people.

But… Not all will meet the criteria for perfect customers.

If you’re an English roofing company, you probably shouldn’t sell to an 18-year-old in Sri Lanka (unless teleportation becomes possible tomorrow).

Luckily for you… Meta makes audience targeting as easy as outrunning a snail.

How Meta Helps You Pinpoint Your Ideal Customer

The truth is that Meta gives you targeting options for:

• Age

• Gender

• Location

• Hobbies

• Profession

• Education level

And more.

Instead of targeting ‘women aged 25-45’...

You can target ‘women aged 25-45 who like reading and whose favourite author is Suzanne Collins.”

That is scarily specific. But it’s also good for you.

If you can imagine your perfect customer as vividly as possible, then you can narrow your ideal customer base to make it specific.

And given the previous statistic of over 8 billion accounts on shared Meta apps, this number will still be in at least the thousands in your area.

Needless to say, that would fully book your calendar. 

You could get more clients than all of your competitors with these ads alone!

So, the benefits of Meta Ads are massive. But why do some people decide not to use them?

The most common reason is…

The Price Of Meta Ads

People usually think that marketing will cost them thousands and that if everything goes wrong, they will never recover.

Maybe that’s true if you’re running television adverts during the World Cup. But it isn’t the same for Meta Ads.

Meta Ads allow you to decide your marketing budget and still show your ads to people.

Even from £10 a day, your ad still reaches your chosen audience.

If you make your budget £10, then you won’t be charged more than £10. No extra charges are hidden from you.

The reason that large companies spend big on their meta-advertising is because their customer base is much wider and less specific.

If you have a specific customer in mind, then you don’t need to spend thousands marketing to all of them.

There is no one-size-fits-all approach to how much you should spend on this, and it depends on factors such as:

• Business Goals

• Audience Size

• Duration Of Your Campaign

No matter how much you decide to spend, your ads will still reach people who are part of your ideal customer base.

You don’t need to spend thousands on Meta Ads.

Your Next Steps

Now that you’ve got this knowledge, you should analyse whether Meta Ads suit you.

If you want more clients urgently, then it’s something you should look into. You can get your ads shown to many prospects within your specific customer base, at a cost tailored to your goals.

I’m not going to force you to run a campaign right now, but it’d be a good idea to consider Meta Ads in the future to fully book your calendar.

PLUS it would help you stand out in your market, as you can take advantage of these ads when your competitors aren’t.

Of course, to get good results with these ads, you need to be able to write good ads. This can be challenging at first. If you need help, then get in touch with us today and we’ll help you get more clients in no time.