If You Can Sell To ONE Customer, You Can Solve ALL Of Your Marketing Problems

Most business owners think marketing is complicated.

Funnels, algorithms, little tricks and ‘marketing hacks’.

But when you dumb it down, marketing is really just one thing:

Marketing is sales at scale.

If you can sell to one person, you can sell to many people.

So here’s how you can turn one sale into endless sales, explained in 3 minutes:

One Sale Is All You Need to Start

You don’t need hundreds of customers to figure out your marketing.

You only need one.

When someone buys from you, ask them a simple question:

“Why did you choose us?”

Their answer is gold.

Because chances are, the next 100 people who buy from you will buy for the exact same reason. 

It may be one of these:

• Trust - one thing you did/had made them trust you more.

• Speed - you did something faster than your competitors.

• Convenience - you made it easier for them to make a purchase.

• Location - now you know who to target in your marketing.

• Reputation - now you know you should leverage your reputation when writing your marketing.

• Clear communication - again, this may have been better than your competitors.

Your job is to take that reason and…

Turn One Reason into 100 Sales

Let’s say a customer says:

“I chose you because you actually answered the phone and explained everything clearly.”

That’s your marketing message sorted.

Now you can write things in your ads, on your website or on your social media posts like:

• “We actually answer the phone.”

• “No confusing jargon.”

• “Clear pricing and clear timelines.”

When future customers see that, they think “this is exactly what I want.”

And suddenly, selling becomes 10000000X easier.

These Are Just Questions You Haven’t Answered Yet

Before someone buys, they always have concerns.

These might sound like:

• “Is this company legit?”

• “Are they going to overcharge me?”

• “Will they show up on time?”

• “What if something goes wrong?”

These are called objections.

Most businesses ignore them.

You should remove them before the customer ever asks.

So how do you do that?

How to Remove Objections Before the Sale

Once you know the common concerns, you can address them everywhere:

• On your website

• In your social media content

• In your ads

For example:

• Show reviews to handle trust

• Show before-and-after photos to prove results

• Explain your process to reduce any uncertainty or fear they have

• Share guarantees to reduce risk

When objections are handled upfront, the next customer feels safer and buys faster.

This Saves You Time (and Gets More Clients)

Here’s the best part.

When your marketing answers the reasons why people hesitate to buy, you spend less time explaining things over and over.

You get fewer time wasters, and sales conversations become shorter and easier.

Marketing = sales at scale.

If you can sell to one person, you can sell to many.

So ask customers why they bought and build your marketing around that reason, so you can address objections before they come up

Do this consistently, and your marketing does the selling for you even when you’re not working.

If you found that helpful, I’ve written over 60 other blog articles about growing your business on this website, so there’s no shortage of good reading material.

Thanks for reading,

Filip Szemiczek