How To Find People Who Want To Buy From You With 100% Accuracy

Most local businesses think they know who their ideal customer is. But they don’t actually know.

• “I work with homeowners.”

• “I serve small businesses.”

• “I target families.”

That all sounds great… until you realise you’ve been spending time and money chasing the wrong people.

The truth is, most business ow

ners guess who their audience is, and guessing in marketing is like throwing darts blindfolded. You might hit the bullseye once, but most of your darts end up in the wall (or your wallet, in this case).

Let’s fix that.

This article will show you how to find people ready to buy from you with 100% accuracy and 0 guesswork.

Let’s get straight into it!

Step 1 - Stop Guessing And Start Testing

This method lets you see clear, reliable data instead of relying on guesswork.

All you need is one simple ad campaign, preferably on Google Ads or Meta (the platform that owns Facebook + Instagram + WhatsApp).

Here’s what you do:

• Create a campaign with your best offer.

• Leave your audience targeting broad (no age, no interests, no narrowing down).

• Let the ad run for 1 week.

• Spend around £60 a week, enough for the platforms to show it to a variety of people.

And then, you sit back and watch what happens. After that week, the magic starts. 

Step 2 - Let The Data Do The Talking

Once your ad’s been running, you’ll have real numbers showing you who actually clicked, messaged, called, or bought.

Not who you think is interested, but who proved it with their actions.

For example:

• You thought your painting business’ main customers were homeowners.

• But after running a broad ad, you find local cafés and property managers clicked the most.

You just found a more profitable audience, without guessing!

Now, instead of spreading your marketing thin trying to reach everyone, you can focus only on the people who showed real interest.

That means…

✅ More clients.

✅ Less wasted ad spend.

✅ More time for actual work.

Step 3 - Double Down On What Works

Once you know who’s likely to buy, it’s time to double down so you can make more money out of this new audience.

Here’s how:

• Create new campaigns specifically targeting the people who were likely to buy.

• Use the same ad platform’s data (for example, Facebook’s “lookalike audiences” or Google’s “similar audiences”) to find more people just like them.

• Adjust your message to speak directly to that group. Imagine as if you’re writing ONLY to that group and ONLY they will see it.

For example:

If your roofing company’s ad got the best clicks from homeowners aged 35–55 in your city’s north side, that’s your goldmine audience.

Focus all your energy there, and you’ll get higher-quality leads at a lower cost.

Step 4 - Repeat Every Few Months

The best part? You can use this same process again and again.

Why? Because audiences change. Seasons change. Algorithms change.

A group that bought from you 6 months ago might suddenly not want to buy from you anymore in 6 months. But when you run a quick £60 test every few months, you’re always ahead of other businesses.

It’s like a health check for your marketing.

Step 5 - The Big Picture

Here’s why this method works so well for local businesses:

When you run a broad ad, you’re giving the platforms (Google, Meta, etc.) the freedom to find the right people for you. Their algorithms are scary good at spotting who’s interested.

It’s cheap market research, and it pays you back with leads.

After just one week, you’ll know:

• Who clicks your ads the most.

• What age, gender, and area they’re from.

• Which headline or offer got the most engagement.

Then you simply focus your marketing budget there.

No guesswork and no wasting time.

The Short Version (If You Skimmed)

Here’s the 30-second summary:

1. Run one broad ad campaign on Google or Meta.

2. Spend ~£60 for a week.

3. See who actually expresses interest.

4. Double down on that audience.

5. Repeat every few months.

That’s it. You’ll know exactly who your audience is, with data so accurate it feels like cheating.

If your competitors are still guessing who their customers are, you’ll be the one winning all their clients.

If you found that helpful, check out some other articles on this page! There are over 50, so there’s no shortage of good reading material for your business.

Thanks for reading,

Filip Szemiczek