This One Type of Marketing Makes Local Business Marketing Work Better

If you’re a local business owner and you’re not using before-and-after photos in your marketing… 

you’re making every part of your marketing harder than it needs to be.

Your website will convert worse, your social media will get ignored, and your ads will cost more than they should.

Why Before & Afters Are a Marketing Cheat Code

Before & after content works because it removes thinking.

Instead of reading paragraphs about your service, potential customers instantly understand the result they will get from using your service.

They don’t think about your experience, tools or skills when they see:

• Their kitchen upgraded,

• Their fence fixed,

• Or their garden finished.

That visual cue of a before-and-after picture gets customers to imagine themselves using your service.

Marketing Is About Showing

On LinkedIn, my post with the highest engagement (over 100 reactions!) at the time of writing started with “Don’t be a show off… unless you have a business.”

And I stand by those words.

Most local businesses rely on words like:

• “High quality”

• “Professional”

• “Trusted”

The problem is… every business says that.

Before & after pictures PROVE those exact same things without saying a word.

One image does what a full page of text or an hour of explaining can’t.

Where Before & Afters Should Be Used For Local Business Marketing

This isn’t just a social media thing either.

Before & afters should be everywhere you market:

Website:

• Homepage

• Service pages

• Case study sections

Social Media:

• Reels

• Carousel posts

• Image posts

Ads:

• Google Display

• Facebook & Instagram ads

Google Business Profile:

• Photos section

• Updates

• Posts

Basically, every single place a customer checks before contacting you should show proof.

Why This Builds Trust Faster

When someone sees a transformation, they KNOW you’ve done work for others before.

That instantly lowers risk. When you lower their risk of buying, they’re more likely to buy.

Businesses that use before-and-after pictures will NEVER have to waste time explaining why they’re the right option.

Trust does the selling for you.

If you want your marketing to do better without doing more, show transformations everywhere you market.

Stop telling people you’re good at what you do, let your results speak for you.

If you need help implementing any of this into your content strategy, click here to set up a free marketing consultation, and we’ll help you do exactly that.

Just check out our other clients here whose businesses ALL improved after talking to us.

Thanks for reading,

Filip Szemiczek at Megalith Marketing