The 3 Simple Questions That Will 2X Your Sales (At Least)

It sounds strange, but to make money you must go for a starving market.

Before you ask me what on earth that means, I’ll explain it to you with 3 questions you can answer easily.

When you can answer these questions, you’ll be ready to 2X (or more) your sales within seconds.

If you’re ready for your conversion rate to shoot through the roof, then get ready for this 4-minute article packed with value.

No more beating around the bush, here’s question 1:

1) “What Do I Want To Sell?”

If you have a business, you have a product or service in mind that you want to sell.

You’re an expert in a field and are ready to solve people’s problems to earn money.

Whether you’re a roofer who deals with leaky roofs or you’re a dog groomer grooming dogs, you help people.

That’s what a business is - helping people solve their problems in exchange for money.

This is easy to understand, right? It’s your business!

This leads us perfectly to question 2…

“Who Would Need That?”

And the answer isn’t everyone.

Some people make the mistake of selling to everyone, but that just means you’re competing against everyone. Narrow down who you want to sell to.

This is simpler than it sounds - if you’re a home removal company, then you know that you should sell to people who are moving homes.

The list goes on. What we said about solving people’s problems in question 1 is important here - whose problems do you want to solve?

You can’t sell a comb to a bald person, you can’t sell headphones to deaf people, and you can’t sell water to a well.

So to answer this question, here’s what you do:

1. Think about what problem you solve.

2. Think about who needs that problem solved.

This is one half of the ‘starving market’ I mentioned earlier - you have people who are ‘starving’ to have their problems solved.

An extra tip is to narrow down who needs your product into a smaller group. For example, water bottle sellers may find it hard to sell to ‘people who need water’ because we all do. So do this instead:

Along with finding out who needs your product, find out who buys your product the most currently.

This might be young women in their 20s or middle-aged men in their 40s. The more specific you get, the higher your conversion rate will go.

Because if you sell to those statistically most likely to buy, then your chances of selling increase immediately.

Now for question 3…

3) “How Do I Reach These People?”

This is the question which actually makes you sales & money.

After all, there’s no point in having a detailed marketing plan if you have nowhere to advertise.

So you want to think of how your customers can find you.

Maybe it’s through Facebook (effective for middle-aged and older audiences) or Tiktok (effective for younger audiences).

Those are just 2 examples, but there are several ways customers can find you.

In fact, let me just give you a list of where you can find customers and how you can land the sale.

Some include:

• Social Media - either run targeted ads or create audience-specific content

• Google Maps - get a lot of reviews

• Coming Up In Google Search (SEO) - use keywords on your website that people would search up on Google

• Collaborating With Businesses - find businesses with a similar target audience and reach out

You want to decide how customers will find you and go all-in on that.

Because if you focus on where they’re most likely to find you, then they’ll find you.

And if they find you… they can buy from you and you’ll get sales.

This is the other half of the starving market - they’re starving, and now you have a market to help them!

Let me just add one secret tip which not many people know about…

An Exception

Sometimes, people will already be trying to solve their problem.

If you’re in a market where you help people cure their acne, then chances are that your customers have already tried products before.

So if your customers have shopped around, here’s what you do:

See how you can fix their problem quicker or better than competitors.

I understand that can be difficult and you may need to research that…

So if you need any help, then get in touch with us for a free analysis.