The Correct Order You Should Use To Plan Your Next Marketing Campaign

One of the main reasons advertising fails is because it uses the wrong plan.

If you know how to plan your next marketing campaign, then you can make future campaigns 10X more likely to succeed.

So if you give me just 3 minutes of your time… I’ll show you the correct order you can use to easily make high-performing campaigns.

This is the method Alex Hormozi, one of the best marketers of our generation, recommends in his book $100M Leads. Let’s dive into it.

Step 1) More

In Star Wars: The Last Jedi, the villain Kylo Ren has a scene where he shouts “MORE!” over and over again while ordering his army to blast more.

I want you to apply the same principle to your marketing.

Take what you’re doing currently or have done successfully for marketing and do 10X more of it.

The truth is that more effort leads to more results. And the more results you have, the easier it is to know if your method is successful or not.

And once you have that, it’s easier to plan your marketing because you know what works and what doesn’t!

The most common question with this is “How much is enough?” 

The answer to that depends on what advertising method you’re using. 

For example, if you’re doing free organic social media growth, it will probably take 3-6 months to see results. Social media algorithms take time to start showing your posts to your target market.

But if you’re doing paid ads, a fair testing period would be about a month before you move onto step 2.

Now that you have this data, you’re going to move onto step 2.

Step 2) Better

Now that you’ve blasted more, you now want to try and improve what you’re doing.

If you’re running paid ads, this could be testing new visuals or headlines. 

Step 2 is all about testing new things. This is good for 2 reasons:

1. If the test goes well, now you know what to do for your future marketing. Go back to step 1 and do more of whatever worked.

2. If the test doesn’t go well, now you know what not to do in your future marketing. This helps you to make better plans for the future.

You want to test new things until you have a ‘winner’ ad. Split the advertising budget between these ads and see which one works best.

Then, once you’ve identified the ad that works best, you cut off the others and increase the budget for the ones that work.

High-quality campaigns run for a long time. Leo Burnett, one of the best admen of all time, ran his Marlboro campaign for over 20 years using the same branding.

This proves that if your ads are high-quality, you can run them consistently.

The next step is the one most businesses jump to straight away, so if you can do these first 2 steps, you’ll be ahead of most marketing.

Let’s dive into the final step.

Step 3) New

Now that you’ve identified what works using steps 1 and 2, you now want to move onto new advertising methods.

However, don’t do a complete 180. If you’ve had success with Facebook ads, don’t try affiliate marketing out of nowhere.

Instead, try out similar advertising methods to the one that has worked best for you.

If you’ve ran successful video ads on Facebook, you can move onto Instagram or YouTube ads, for example.

If you’ve ran successful LinkedIn ads, then maybe try Google Ads.

You get the point. Try out the advertising method that is closest to the one you’ve had most success in after steps 1 and 2.

When you can follow this more-better-new process, your marketing will become 10X easier to plan and more likely to succeed in the future.

If you need help with starting this process, then click here for a free marketing consultation. No obligations, just a tailored marketing plan.

Hope you found this article useful,

Filip at Megalith Marketing