The Most Dangerous Number Which Is Affecting Your Business Right Now

If you let this hidden risk sit in your business, everything could come crashing down right now…

Imagine this: 

You’re building a business, and it’s going well. You’ve got a plan in place, a solid team, and things are running smoothly.

But there’s a dangerous risk in the background. One that could crush all of your hard work.

That risk? The number 1.

And if you read this for the next 3 minutes, you’ll find out how to save yourself from a world of trouble.

Why “1” Is Weak

In business, the worst number you can rely on is 1.

It’s not because 1 isn’t a nice number—it’s simple, straightforward, and easy to manage. 

But when you’re depending on 1 of anything, you’re setting yourself up for disaster.

Think about it: What happens if you’ve got 1 way to get leads, and suddenly it stops working? 

Maybe it’s a platform that changes how it works or a key partnership that falls through. With just 1 pillar holding you up, your entire business structure could collapse overnight.

Or consider this: you have 1 person responsible for an important task in your business, like handling finances, managing key client relationships, or maintaining systems. If that person quits, gets sick, or even worse, decides to jump ship to a competitor, what happens then? 

You’re left hurrying, trying to fill a gaping hole in your business while it’s running out of time.

So here’s how to survive this:

Setting Yourself Up For Success

The solution is simple: don’t rely on just 1 of anything.

If you have 1 way of bringing clients in through the door, have a second.

If 1 person is managing your finances, passwords, or client accounts, make sure someone else is trained to do more than one task.

Take a look at where the cracks might be forming in your business. Are you too reliant on a single supplier? A single way of making money? A single market?

It’s time to solve these problems by adding.

Multiple sources of revenue, varied products, different markets, and a mix of suppliers can help you reduce risk and create a stronger business.

Let’s quickly go into specific methods you can use to create a rock-solid business.

Building A High-Resistance Business

Start by finding the areas in your business where you’re depending on 1 thing.

Is it a single key employee? One main product line? A lone marketing channel? Once you’ve found these areas, begin using backup plans, training your staff to do several tasks, and looking for new opportunities.

Putting more numbers into your business isn’t just a defensive move; it’s an investment in future growth. 

Imagine your business as a table. 

A table with 1 leg might stand, but it’s dangerous —any little touch can knock it over. 

Add more legs, and it becomes stronger, able to withstand the bumps and shakes that come with running a business.

With this approach, you’ll find opportunities you might otherwise miss, and when the unexpected happens—and it will—you’ll be ready within seconds.

Conclusion: The Power of 2 (Or More)

So, what’s the key takeaway here? 

The number 1 is the most dangerous number in business because it leaves you vulnerable.

But by looking for ways to spread your risk, you can build a business that’s not only stronger but also ready for long-term success.

Don’t wait for a crisis to expose the weaknesses in your business. Start thinking now about where you’re relying too much on 1 of anything, and take steps to fix those areas. 

Your future self—and your business—will thank you for it.

Now I know that one (no pun intended) thing is hard to increase - ways to get leads.

So if you need help with getting more leads, then get in touch with us today for a free analysis and we’ll help you.