The Most Underrated Way To Attract The Best Clients For Your Business

Most marketing doesn’t work because it asks for too much too quickly.

Think about it like this - would you walk up to a stranger and ask them to buy a house?

It sounds odd, yet lots of businesses do it without realising, and you can beat 90% of them by doing one thing. 

In the next 3 minutes, you’ll learn an underrated (and free!) way to attract your ideal customers.

The Biggest Mistake Businesses Make

When businesses advertise, they come to their customers instead of letting their customers come to them.

If you see an ad and it immediately asks you to buy something or call someone, they’re doing it wrong.

Sure, they’ll get some sales. But only from being lucky and finding people who were already willing to buy.

The truth is that most customers who come to you won’t be fully ready to buy, and that’s normal.

And the free method below helps you turn more people who see your business into clients.

The Hidden Method

In marketing, we call this a ‘lead magnet’.

How it works is that you find what your customers want to know before buying, and put it into a free guide for them to read, watch, or listen to.

Something like this:

This is a no-brainer offer - a free guide for business owners!

Now for your business, it could be as simple as a guide answering a common customer question. For example, “How To Create The Perfect Mood Board For Your Room”.

Just use your expertise and write a guide informing your customers of something!

In the picture above, notice that to get the guide, you need to put your email in.

That’s where the real marketing magic happens.

If your customer has put in their email to get your guide… you can easily turn them from a customer who is ‘maybe interested’ into a loyal customer.

Here’s how:

From ‘Maybe’ To ‘Absolutely Yes!’

If someone is interested in your guide, then they are interested in what you have to sell.

So if you have their email… you have direct contact with someone who is interested and is now on your email list. That’s such a great opportunity.

To make someone interested, you need to send out emails to them occasionally.

This is called email marketing, and you can get free software which sends out emails to your entire email list. You can send emails to hundreds of people at the same time!

So what should you write in your emails?

Your main 3 emails should be:

• Case Studies/Testimonials to prove that you’re trustworthy

• Answering Frequently Asked Questions to prove you’re an expert

• Talking about Commonly Made Mistakes to further prove you’re an expert

When you send out these emails, you do 2 key things.

➡️ #1: You make your potential customers trust you, so if they ever decide to buy what you’re selling then they will 100% come to you.

➡️ #2: If you send out consistent emails, sooner or later you’re going to catch someone at the right time. They will be thinking about buying and your email will pop up in their inbox, and now you’ve got a sale!

So lead magnets are great because you talk directly to interested customers, and you can make them trust you as an expert so that they buy from you.

And the best thing about it is that it’s free! It’s free to write a guide, and some email marketing softwares such as Klaviyo are free until you reach a certain number of subscribers, but by then you’ll be rolling in money anyway.

 A Final Note

99% of businesses don’t have a lead magnet or an active email list. If you can start

consistently using both, you’ll be in the best marketing around already.

So make a free guide, put it on your website and promote it, and then send out emails that build trust with your customers.

This will have new customers coming to you consistently.

If you need any help with setting any of this up, get in touch with us for a free marketing consultation.