The One Thing Every Piece of Social Media Content Should Focus On (The Bleeding Neck Problem)

If you want your social media content to actually get clients, customers, calls, and bookings…

…there’s one rule that changes everything:

Focus every piece of content on solving your customer’s “bleeding neck problem.”

Not just any problem. Not a “nice to fix someday” problem. Not a cute tip.

A bleeding neck problem.

Let me explain:

What Is a “Bleeding Neck Problem”?

It’s the kind of problem that, if it’s not solved fast, everything falls apart.

For homeowners, that might be:

• a leaking roof

• a flooded basement

• a broken AC in summer

• mold behind the walls

If they ignore it, they deal with property damage, pests, huge repair bills, stress, you get the point.

For business owners, it’s similar. 

It’s a problem so serious that their business will literally die if they don’t fix it.

These are the problems that keep people awake at night, which also means they’re the problems people pay to solve and Google at 11 pm.

Your content needs to speak directly to that.

I Recently Changed My Own “Bleeding Neck Problem”

For a long time, my content was helpful… but too broad.

• Social media tips

• Ideas with ads

• Marketing thoughts

All useful, but not urgent.

Then I realised the real bleeding neck problem for local businesses:

If customers can’t find you, you don’t have a business.

It’s that simple.

So I recently shifted all my content toward solving:

• How to get found

• How to show up where customers are

• How to turn attention into clients

And instantly, everything got clearer.

People understood exactly why they needed me.

Because I was solving the problem that actually keeps them up at night.

Why This Works

It builds trust faster than anything else.

Think about it:

If someone is drowning and you hand them a glass of water…

you’re not helping.

If someone’s roof is leaking and you post a “fun cleaning tip”…

you’re not helping.

But if you speak directly to their biggest, most painful problem, one that can ruin their home, their finances, or their business… they listen.

And if they listen, they trust you. Trust leads to sales.

How You Can Use This Today

Here’s the simple step-by-step:

1. Identify the bleeding neck problem your business solves.

   • What happens if the customer ignores it?

   • What’s the worst-case scenario?

   • What’s the cost of waiting?

     
     

2. Create content that solves that problem from every angle.

   • “Here’s how to fix it”

   • “Here’s what happens if you ignore it”

   • “Here’s what most people get wrong”

   • “Here’s how we fix it for our clients”

   • “Here’s the fastest way to solve it”

     
     

3. Repeat it every week.

   
   

Not the same post, but the same core problem.

Generic Content = Generic Results

Anyone can post vague tips, motivational quotes or “best practices.”

But if you want clients from social media, you have to speak to the pain that matters to your target audience.

That means the root cause of their problems that’s threatening their business/well-being/home/whatever. 

That’s the bleeding neck problem.

Because when people believe you can fix the thing that could ruin everything for them…

they’ll choose you every time.

If you found that helpful, check out some other articles on here. This is the 60th so there’s a lot of good reading material to solve your bleeding neck marketing problems (if I do say so myself).

Thanks for reading,

Filip Szemiczek