Your Follower Count Is Lying To You

Most local business owners make the same mistake on social media:

They obsess over followers.

More followers = more clients, right? Wrong.

Followers Don’t Pay You. People Do.

You don’t get paid because someone followed you.

You get paid when someone becomes a LOYAL follower who is ready to buy from you.

An account with 1,000 followers and 50–100 reactions per post will beat an account with 10,000 followers and 2 reactions per post every single time.

Why?

Because engagement proves you have a loyal audience.

Engagement Is What Builds a Loyal Audience

Think about it like this.

Would you rather:

• Speak to a room of 1,000 people who are listening

• Shout into a stadium where nobody cares?

Social media works the same way.

The higher the percentage of people who engage with your posts, the more loyal your audience is.

And loyal audiences:

• Reply faster

• Ask better questions

• Buy without you even having to ask

Do This Before You Try To Grow

Before you worry about getting more followers, focus on getting your existing followers to care more.

That includes:

• Solving problems they have with your content

• Answering common concerns they may have before buying

• Writing and talking like a human, not using jargon or AI slop

When your engagement goes up, you naturally get more followers anyway. Social platforms push content that people interact with.

Why Selling Becomes Effortless

When people engage with your content, they know who you are.

You don’t have to introduce yourself to them or set expectations.

They already know you, trust you, and believe you’re the expert.

That’s why smaller, loyal audiences consistently outperform bigger, silent ones.

The point I’m trying to get across is that you shouldn’t aim for the biggest audience. Get the most engaged one.

Because a loyal audience will always beat a large, empty one.

If you found this short article helpful, this is the 62nd I’ve posted on here so there is WAY more for you to read. Check a few out.

Thanks for reading,

Filip Szemiczek at Megalith Marketing