If You Feel Like You’re “Repeating Yourself” On Social Media… Good.

Most businesses on social media stop posting on social media or “run out of content ideas” because they think one thing:

“I’ve already said this before.”

And that’s exactly why their marketing and content gets worse.

The Truth About Social Media (No One Tells You This)

Your audience does not see every post you publish.

In fact:

• Most people forget what you said within days

• Some people never saw it at all

• New followers are joining constantly who NEVER saw your firs tpost

So when you “repeat yourself”, one of two things is happening:

1 - Your existing audience needs a reminder

2 - Your new audience is hearing it for the first time

Either way, repeating yourself on social media helps your audience.

Why Repeating Yourself On Social Media Actually Builds Trust

Think about the businesses you trust most.

They don’t change their message every week.

They repeat the same ideas:

• What problem they solve

• Who they help

• Why they’re good at it

That consistency is what makes them feel reliable.

If you only say something once, it passes in a few days. But if you say it many times, you’ll be remembered.

And with millions of accounts out there… you want to be remembered.

How To Reuse Content

If a post got enquiries or strong engagement, that’s something to rephrase, repost, or turn into another content source.

On LinkedIn, I made a post a few months ago about tips for a social media bio that has gotten me leads from social media. That post got me a few personal “Thank you” DMs from people who implemented that advice.

And a few months later, I reused that exact same lesson but rephrased it, and the exact same thing happened!

Social media is a game of patterns when you do it enough.

Trying to constantly come up with “new” ideas is exhausting.

Repeating your core messages makes customers remember you and stops you feeling writer’s block with social media content.

Instead of asking “What should I post today?”, ask “How can I say my main point which did well before again in a different way?”

That’s much easier, much faster, and much more likely to work.

The Rule To Remember

Most business owners are bored of their own message.

But remember:

It’s only YOU (and a small percentage of loyal followers) who see your content everyday. Not everyone.

What feels repetitive to you often feels clear and helpful to them.

If something is important enough to say once… It’s important enough to say many times.

Your audience either forgot, or they weren’t there yet, and both need to hear it.

I’ve implemented these tips myself to get minimum 2 inbound leads monthly from social media for the last 6 months consistently. If you want similar results, click here for a free consultation and we’ll see how we can help you do the same.

Thanks for reading,

Filip Szemiczek