How You Can Make Getting Customers 10X Easier Today

There’s a single tool any business can use to attract potential customers and get them to buy.

Most businesses don’t know about it, and some think it’s too difficult.

But the real-life example you’ll see in the next 3 minutes will prove this is an easy way to get more sales.

So let’s begin!

What’s The Idea?

What if you could share your expertise easily to attract customers to your service?

That’s exactly what a lead magnet does.

A lead magnet is free information you give away in exchange for contact details.

This can be a guide, a video, an eBook, so on.

The idea is that you collect their email or phone number, because then you have the contact details of a potential customer.

I mean, think about it - if someone signs up because they want to read your information, they’re probably interested in your service.

And a lead magnet, plus your followups to them, can be your ticket to convincing customers to buy.

That all sounds good, but it would help if you saw a real-world example. Just to give you some ideas about how to implement this into your business.

So let’s take a look at that.

What A Great One Looks Like

This is from Grant Cardone, one of the best salespeople of our generation.

His website ropes you into his eBook with this:

(For context, when he says 10X he means scaling your business by 10 times more. He’s dedicated to this.)

You’ll notice the name of the eBook: ‘10 Ways To Prosperity’.

Anyone who is interested in becoming rich would read that and be interested. They’d want to know what the 10 ways to become rich are!

And what’s even better is that it says free eBook: how could you say no to that?

He makes you a no-brainer offer.

And this eBook did not take him long to make. He’s achieved great success, so he can write from experience about how to do the same. Making a lead magnet is easy, it’s just simply sharing your expertise.

Also, the second point promises a ‘10X Strategy Of The Week’. This gives you something to look forward to, and this is amazing because customers will be waiting to hear from you. That means they’re already seeing you positively!

So the idea is that you would give him your email in a form, and he’d send you the free eBook in response. Pretty fair trade, don’t you think?

It definitely is. Because if you have a potential customer’s email, you can reach them directly.

All Cardone has to do is provide the eBook and share the weekly ‘10X Strategy’ to make customers trust him. They now believe 2 things:

1. He definitely knows what he’s talking about. Why else would he write a book?

2. He’s going to keep giving me value. Why else would he give tips weekly?

And when he has your trust… It makes selling to you 10X easier.

Once you’ve built trust with these leads by giving them a piece of content like a guide, and then sending them value, you can sell to them with a higher success rate.

The 2 biggest problems with selling are completely removed:

1. No issues with trust, because they believe you’re an expert.

2. You have their permission to sell, because they gave you their contact information.

Lots of salespeople struggle with these 2, so you’ve just completely destroyed the 2 biggest reasons a customer wouldn’t buy from you.

A Final Note For How You Should Use This

For a quick summary, you should:

• Make a piece of content showcasing your expertise

• Advertise it by putting it on your website or on social media, attracting potential customers

• Get their contact information, build trust, and then sell to them with a 10X higher success rate.

The truth is that this method attracts the best possible customers for your business.

After all, how many times have you had time-waster leads who just ask a few questions but never buy from you?

However, these leads are already interested in your service, otherwise they wouldn’t be giving you their contact information in a form.

And if you prove that you know what you’re talking about, these leads have a much higher chance of becoming customers than the average time-waster lead.

Not many businesses have caught onto lead magnets yet, so make sure to use this secret for your business to start attracting clients today.

And if you need any help with setting this up, this other article may help: https://www.megalithmarketing.co.uk/post/the-most-underrated-way-to-attract-the-best-clients-for-your-business

Best of luck with your marketing efforts,

Filip