How To Strategically Attract Your Perfect Customers Using The ‘Pareto Principle’

What if you could attract only those customers who care about your quality and are ready to buy now?

No more leads who pretend to be interested without wanting to buy from you, no more tyre kickers. Here’s how to attract better customers to your business today.

Let’s dive in.

What Is The Pareto Principle?

This is the method we’ll be talking about, so best to explain what it is first.

The Pareto Principle is also called the 80/20 rule - it’s the belief that 20% of the most important actions you do get 80% of the results. Sounds good for productivity, but it takes on a whole new meaning in business:

The business 80/20 rule is this: 20% of your customers make you 80% of your revenue.

It’s not wrong at all. Think of your biggest projects ever since starting your business. Think about how they compare to the average service you do.

Now imagine that you only attracted those big projects that bring in the revenue. How much would that grow your business?

Let’s go into how you can do exactly that.

How To Start Attracting Higher Quality Leads To Your Business

Many businesses get trapped by having too many customers who make small purchases. They end up only having clients who expect too much from them for too small of a price, and don’t have the time to get bigger clients.

Because even one of those ‘bigger’ clients… would probably make you the same revenue as about 7 of those smaller clients.

Luckily, you don’t have to fall into the trap of having too many cheap projects. You must find out 2 things first to attract better customers:

1. Ask yourself who the customers were who made the biggest purchases.

2. Find out what they have in common. Did they value your quality, speed, or another factor most? Were they ready to buy immediately?

You know you have a decent answer to these questions when you know what you would write about in your marketing, so that only these people would be interested.

From there, it’s about using the correct advertising methods to reach them. 

Here’s how you do exactly that:

How To Advertise To Get More, Better Customers

After asking yourself the last 2 questions, you know what writing to include in your ads that would convince these people to buy. Now it’s about how to reach them.

We need a method that singles out high-quality customers, making it clear that the ad is specifically for them. Luckily, there’s 2 methods for that:

Method 1) Google Ads. 

With these, you can target people who are searching for specific terms on Google, and when they search these terms, your business will come up at the top.

For example, if you take the keyword ‘Bedfordshire Tree Surgeon’, then we know that whoever searches for that term is likely to buy from the company who appears first for 2 reasons:

1. They’re looking for a service that’s local to them

2. Anyone who is actively searching for ‘Tree surgeon’ is ready to buy, and is just looking for the best company to do it.

What’s even better is that with Google Ads, you only pay when someone clicks on your link!

So ask yourself what these people would be searching to find your service, and then prove you’re the highest quality option out of your competitors.

Method 2) Qualification Forms.

If you’re running ads anywhere else apart from Google, this one’s for you.

With this method, you can create a form which asks potential customers questions before they are registered as an interested customer.

This means that you can add however many questions you want, such as “What kind of work are you looking to have done?” so that you know who has a serious project for you to handle.

Advertising platforms like Facebook Ads give you an option to link your ad to a custom form which you can create, meaning that potential customers will click and have to fill out the form before they are registered as an interested customer.

So, use qualification forms to ask the right questions. When you look at the answers, you’ll know who’s serious and who’s a time-waster.

Both of these are solid methods for attracting higher-quality customers.

If you need help implementing these changes, so that your ads will be running within a week, then click here for a free marketing analysis to see if we’ll be a good fit. No obligations, no high-pressure sales tactics.