My Favourite Advertising Combo For Local Businesses (And Why It Prints Money)

If a customer wakes up with an urgent problem, such as their roof leaking…

What’s the first thing they do?

They Google it.

• “Plumber near me”

• “Best dentist in town”

• “Roof repair emergency”

They are already looking for someone like you.

That’s what makes Google Search Ads powerful. You show up exactly when they need you, in the right place and at the right time.

But… here’s the part almost every business misses:

Just because they click… doesn’t mean they buy.

Maybe their family called them down for dinner, someone gave them a phone call, or they thought “Nah, I’ll have a look at this later.”

They leave your website, potentially forget, and you lose the sale.

That’s how it goes 99% of the time, but you can avoid that forever by using this advertising combo:

The Best Follow-Up System Ever

Enter: Meta Retargeting Ads (Facebook + Instagram)

Here’s the simplest way to explain it:

We add one tiny tool to your website called a Meta Pixel.

Don’t worry, it’s not anything tech-savvy or scary.

All it does is track people who clicked on your page from Google but didn’t buy.

Think of it like a security camera for your website that remembers exactly who visited but didn’t buy.

Then it shows them a second ad on Facebook or Instagram.

It’s the second chance with a customer every business owner dreams of.

Because most people don’t buy the first time. Have a look at this:

Only a tiny % of potential customers actually become customers on the first try.

But the majority buy later… if you follow up.

And retargeting is the most automatic follow-up in the world.

They see your brand again, they remember you, they trust you more as you have a new and specific offer for them, and they buy.

Explained Briefly

Google Search Ads: Shows your business to people actively searching for your service + you get potential customers ready to buy now

Meta Retargeting Ads: Follows up with the ones who left, giving you a second chance at the sale + you recover lost sales on autopilot

Together? Google finds the buyer, Meta finishes the sale.

Example

If a homeowner searches “AC repair fast”…

They see your Google Ad…

They click your site…

 Then their dog starts barking, they click off and forget.

But, Meta remembers them and puts them into an audience of ‘people who didn’t convert into customers’.

The next day they scroll Facebook and are watching cat videos.

Your second ad appears:

• “Still dealing with AC trouble? We can be there in 60 minutes.”

And they remember, “Oh yeah, I need to fix that!”

That’s the sale you would’ve lost forever without retargeting.

This is why Google Search Ads and Meta Retargeting Ads is my fgavourite advertising combo for local businesses.

If you want more local business marketing strategies… check out some other articles on this page.

They’re even split into sections, so check out my blog and click ‘advertising’ for more articles about running ads for your local business!

Thanks for reading,

Filip Szemiczek