How To Overcome ANY Sales Objection Without Arguing (Even “It Costs Too Much”)

If you’ve ever had a potential customer hit you with:

• “It’s too expensive.”

• “I need to think about it.”

• “I’ll talk to my partner.”

Then this 3-minute article will help you finally overcome that brick wall without sounding pushy or desperate.

And no, it doesn’t involve rehearsing a 30-slide pitch deck or hypnotising your prospects like a magician.

Let’s break it down.

Step 1 – Understand One Truth About People

Here’s something most sales gurus won’t tell you:

People don’t mind being wrong - they just don’t want to feel stupid.

Think about it.

You’ve probably changed your mind on something before.

No big deal.

But… have you ever been made to look dumb in front of others?

Yeah. That stings.

When someone says, “I’ll think about it,” they’re not always lying. But they are protecting their image. They don’t want to feel like they’re being sold to. They don’t want to feel dumb for making a quick decision.

That’s why arguing doesn’t work. Convincing them they’re “wrong” will backfire.

Instead, do this:

Step 2 – Reflect Their Sales Objection (Exactly As They Say It)

This is the most powerful line you can use in sales:

“It costs too much?”

That’s it.

You just repeat what they say, but with a curious tone. Like you’re asking for more detail,

not pushing back.

Here’s what happens:

They’ll feel the pressure to explain their reasoning.

And when people explain themselves, the truth comes out.

❌ “It costs too much.”

✅ “Well, I’ve got a tax bill next week and need to keep cash flow

light till then.”

Now you know the real reason. It’s not about price. It’s about timing.

So now you can say: “No problem. Want to split the payment? Half now, half later?”

Boom. Objection handled. No pressure. No arguing.

Step 3 – Repeat Until You Hit The Root

Every objection has a root cause.

Your job is to dig it up.

“I need to think about it.”

“You need to think about it?”

They’ll say something like:

“Well, I’m not sure if I should wait till after summer when we’re less busy.”

Perfect. Now you know what they’re really worried about.

Now you can say: 

“I totally get that. Just so you know, implementation only takes 2 hours. We can do it while business is still running.”

Suddenly, their reason melts away. They either buy… or give you a real reason you can actually help with.

Step 4 – Use These Insights In Your Marketing

Here’s the magic part.

Every time you uncover an objection during a sales call, write it down.

Then, once you know the real objections your customers have, start answering those BEFORE they’re even asked.

Example:

If people often say “I can’t afford it right now” but it turns out they’re just waiting on a payment, add this to your website or quote:

PS: We offer flexible split payments if needed. Just ask.

Suddenly, the next person who had that same objection won’t even bring it up, because you already handled it in advance.

That’s how you start getting more clients and saving time - by never having to answer the same objection twice.

Quick Recap – The 3-Minute Sales Fix

Here’s how to never be stumped by a sales objection again:

1. Don’t argue. People can be wrong, but they hate feeling stupid. Don’t make them feel that way.

2. Reflect their objection. Just ask it back: “It costs too much?” Let them explain themselves.

3. Dig to the root. Once you find the real reason, you can actually solve the problem.

4. Use it in your marketing. Add FAQs, PS notes, or notes on a quote that solve those objections up front.

Do this, and you’ll turn more “I’ll think about it” people into paying clients - without being pushy, awkward, or salesy.