Why Marketing Should NEVER Be Original (& Why Stealing Marketing Ideas Is What Works)

Pablo Picasso once said:

“Good artists copy. Great artists steal.”

And whether you like it or not, the same rule applies to marketing.

If you’re trying to be original with your website, ads, or content before you’re profitable, then you’re making things harder than they need to be.

My Story Of ‘Stealing’ Marketing Ideas

One of my recent clients was a loft conversion and home extension company. High-ticket stuff where one client means £20,000+ in revenue.

We spent £600 on Google Ads.

I generated 7 enquiries for jobs worth £20,000+ each for them.

I didn’t use any fancy tricks or have any revolutionary ideas. I just did this:

Step 1 - Design

We didn’t invent a new website layout.

Instead of guessing what would convert, I looked at the most successful loft conversion and home extension companies in the world's biggest cities.

I analysed the following things:

• Page structure

• Order of which sections they put

• How they built trust

• How they pushed users to enquire (e.g. special offers)

Then I copied the structure, just branded with the client’s images, logo and brand colours.

Call it 'stealing marketing ideas' if you want, but that alone removed the risk of trying something ‘original’.

Step 2 - “Stealing” Selling Points

Instead of guessing what to say, I read reviews.

3 patterns showed up fast:

• Customers cared about competitive pricing

• They liked that the entire project was managed by one team

• They valued a quick response

So we didn’t talk about random features.

We talked about what past customers from my client and the most successful competitors valued and wanted.

Why This Works So Well

One of the most popular quotes for social media marketing is “Don’t reinvent the wheel”.

But it applies to ANY form of marketing as well.

If something worked once, chances are it’s going to work again.

Use PROVEN things instead of making something ‘original’ and hoping for the best.

You need to find what already works and APPLY it to your business.

That’s how you get results without gambling your budget.

If you want as awesome results as my last client, click here to get in touch, and I’ll get back to you within 24 hours with a marketing plan for how we could work together.

Thanks for reading,

Filip Szemiczek at Megalith Marketing